Cate / Thomson


Identity / Redesign

Branding / Logotype / Redesign / Style Guide

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Dr. Pol: The beloved vet's personal logo was looking rather disheveled and lacked the sense of refinement you would expect from a superstar vet. The solution involved a respectable serif font, paired with a recognizable symbol for vets everywhere; a paw print. Font featured is Giza ThreeFive Regular. While this typographic solution didn't make the final cut, due to licensing issues, the font selection and solid color can still be seen represented in the branding used by Dr.Pol today. Examples below include self merchandising opportunities and potential pet food packaging wins!