Being the newest member of the ShootProof design team, and most removed from the brand, I was tasked with redesigning the ShootProof website. ShootProof, like many eCommerce websites, suffered from content redundancies and a seemingly endless scroll on mobile. In an attempts to keep the ShootProof brand and established illustration heavy style, I worked to condense pages and keep a website curated towards visual thinkers and target audience... photographers. Working with my co-designers to curate new icons and brand-approved imagery, the end result was a digestible, visually unique and concise branded experience that cut the page size in half. Best of all, the redesign saw a decrease in bounce rates by 63% and an increase of purchases by 37%.